The Markers of the Career Guidance Paradigms

Abstract

The authors analyze three paradigms of professional orientation (advisory, influencing and educational) from the point of view of the features of the language used. It is shown how a certain terminology, as well as the way of selecting words and constructing phrases can act as markers of a certain professional orientation paradigm. The modern stage of the development of professional orientation is characterized not so much by synthesis or convergence, as by an eclectic mix of different approaches, which reflects the insufficient reflection of the scientific and professional picture of the world of researchers and practitioners. According to the authors, the educational paradigm of professional orientation meets the requirements of the modern, post-industrial stage of economic and social development to the greatest extent, but its implementation into practice faces a number of problems.