Creating conditions for early professional choice of schoolchildren, as well as ensuring continuity of educational path from school to college/university and further to professional occupation are considered today in the framework of the state policy in the sphere of education as a tool for human capital development. An important role in this activity is played by universities. Traditionally they put a lot of effort into execution of career guidance activities for schoolchildren. The format of career guidance shifts arranged by universities is now considered, on the one hand, to be a measure for implementing the career guidance agenda, on the other - the way of social policy implementation in the region (through the «third mission» of higher education). Still there is a shortage of objective data on effects of such shifts and their impact on educational strategies of schoolchildren. The study conducted on the basis of the Graduate School of Management of St. Petersburg State University in spring - autumn 2022 during three career guidance shifts for schoolchildren from St. Petersburg and regions of Russia allows to identify approaches to assessing the effectiveness of the suggested model of the career guidance shift, and also provide grounds for developing proposals for its improvement for further scaling
